The absolute most common challenge my clients have with social media are:
- knowing what to post
- knowing whether it’s working
So I thought I’d get together with two of my social media expert friends and answer those questions.
Writer and Visibility Coach
Your truly. I help women entrepreneurs increase their impact and income in 90 days or less by helping them connect with their audience in a way that increases engagement and builds loyalty; becoming a recognized expert easily and comfortably; and creating more impact and income by strategically positioning themselves as a leader.
Social Media Manager
Jennifer Ressmann is a content creator and social media manager at Voiyoo Marketing. She is located in lovely Central Florida but works with people and businesses from around the country. Clients go to her to write their blog articles and create content for their social media. She also provides social media consulting and training. Consider Jennifer your content marketing relief accomplice…. Her goal is to make your life easier!!
Social Media Manager
Karlyn Ankrom is a Virginia-based social media strategist and content creation expert who helps small businesses secure visibility and dollars from ideal customers and clients. She’s the creator of Fan Firestarter Framework, a framework dedicated to the social media success of small businesses turning lookie-loos into lifelong raving (and paying) fans.
My first conversation was with Jennifer and we focused on the what to post. Then I got together with Karlyn to talk about measuring results.
What type of Social Media posts are best?
- There is no such think as handing your social media over and never being part of the strategy. An expert can certainly make you life much easier, but we’re not you. You have to engage. You have to put in the time on the platforms to make connections.
- Everything you post is about your customer, even when you’re telling a personal story. It’s always about what they need to know. You need to know where they are on their journey to know what to post and what format to post it in.
- In addition to that actual subject matter of the post is the format—video, meme, long form post? That is about where people are in their awareness of what you’re talking about; their knowledge of it and their readiness to buy from you. (I have a free resource for that, which you can download here.)
How do you measure Social Media results?
- How many likes or followers you have doesn’t really matter if they’re not converting into whatever you think you they should be converting into. Two good leads might be worth $10,000 to you versus somebody else that may need 200 good leads to earn $10,000. It’s all very individual it’s all depending on your business and what you need what.
- Social media metrics depend on the goals you have for your business. Look at how social media and content marketing align with those goals.
- Any post on any platform needs to be part of a larger social media strategy where you know exactly what actions you want people to take, you have intention and purpose in you posting, and you’re moving toward a specific outcome
There is no one right answer to what the best social media plan or strategy is for you. Many factors go into it, and they’re unique to you and your business.
Also, using any digital marketing is about experimentation. Some things will work, some won’t. But you won’t know which if you aren’t looking at the results.
Your action item: determine how will you track where your leads and sales are coming from. Whether you do it on paper or in a CRM, just do it. This is the best way to know what to keep doing and what to change.