If you are going to invest in developing content, you want to see a return on your investment. Why else do it? The best way to see a return with your content is to work with someone who can not only do your copywriting but understands the strategy behind it. Otherwise, it’s just words on a page.

My name is Susan Rose. I’m a marketing copywriter and content strategist. I believe that great content can help you build relationships with your clients and prospects, resulting in loyalty, trust, and money. I believe in telling stories that lead your prospects to the logical conclusion that they MUST work with you. I have been writing for almost 30 years! As a freelance marketing content writer, I have worked with a range of companies creating thought leadership content (also known as trusted advisor, authority marketing, industry expert). 

Highlights include:

  • Writing expert articles for Forbes and USA Today.
  • Creating email marketing strategies and campaigns. (I love creating funnels!)
  • Developing webinar scripts and Facebook ads to get registrations.

It is all so much fun! Click here to learn how I can help you with your content.


Content Coach, Writer and Strategist

Why do I work with coaches?

Because I AM one. See, a few years ago I got pretty burnt out doing the corporate writing. I had my health coaching certificate (from the Institute of Integrative Nutrition) but had never launched a coaching practice. I decided I wanted to change women’s lives and make the world happier in the process. I got my life coaching certificate, and a few others for fun, and launched Gutsy Happiness.

I love coaching. I am a TRUE BELIEVER in its power to change lives. And I am still running Gutsy Happiness. However, in launching my coaching practice I reconnected with my love of writing. I love creating content that I know is saving someone’s life. I want to do more of it. 

What you need to know:

  • My email marketing (funnels and keep in touch) has high engagement. I get above industry average open rates and below industry standard unsubscribes because my list likes what I send them.
  • My Facebook ads always get high relevancy scores (8 and higher) and high click-throughs (average 3%, when the average is 1%)
  • My landing pages get high conversions (30% to 50%…one even got 80%!)
  • My social media posts get great engagement!

Want to know more? Schedule a half hour virtual coffee date and let’s talk about your business and your needs. I’m happy to answer ANY questions you have. 


Kansas University, Lawrence, KS
BS: Journalism, concentration in Magazine editing

Tufts University, Medford, MA
MA: Urban and Environmental Policy

HubSpot Inbound Marketing Certification

Member: Digital Marketing Lab


MarCom Creative Awards, Brochure, Platinum Medal 

MarCom Creative Awards, Writing/Other, Gold Medal

Communicator Awards Print Media Competition, writing/brochure, honorable mention 

Association Trends All Media Awards, Trade Show/Exhibit Sales Package, Gold Medal 


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