Thinking and talking about marketing your personal development coaching or holitic health business can feel sleazy, right? Chances are, you did NOT get into this business to constantly sell yourself and your service. But here you are. The reality is, if you want to serve the people who NEED you, you have to market yourself. That means writing, writing, and more writing.

If you are going to invest time and money in developing this content, you want it to attract ideal clients. Why else do it?

The best way to make sure your content is reaching and touching your ideal clients is to work with someone who can not only do your copywriting, but understands the strategy behind it. Otherwise, it’s just words on a page.

My name is Susan Rose. I’m a marketing copywriter and content strategist. I believe that great content can help you nuture relationships with your clients and prospects, resulting in loyalty, trust, and money. I believe in telling stories that lead your prospects to the logical conclusion that they MUST work with you.

I have been writing for almost 30 years! As a freelance marketing content writer, I have worked with a range of companies creating thought leadership content (also known as trusted advisor, authority marketing, industry expert). I am also a certified health coach (from IIN), a certified life coach, and seasoned marketing director for my husbands large massage clinic—that is why I focus on serving personal development coaches and holistic practitioners.

Highlights include:

  • Writing expert articles for Forbes and USA Today.
  • Creating email marketing strategies and campaigns. (I love creating funnels!)
  • Developing webinar scripts and Facebook ads to get registrations.

I can help you in several ways: creating content plans so you are focusing your energy where it counts, doing it for you, or teaching you how to do it yourself.

It is all so much fun! Click here to learn how I can help you with your content.


Content Coach, Writer and Strategist

Why do I work with coaches?

Because I AM one. See, a few years ago I got pretty burnt out doing the corporate writing. I had my health coaching certificate (from the Institute of Integrative Nutrition) but had never launched a coaching practice. I decided I wanted to change women’s lives and make the world happier in the process. I got my life coaching certificate, and a few others for fun, and launched Gutsy Happiness.

I love coaching. I am a TRUE BELIEVER in its power to change lives. And I am still running Gutsy Happiness. However, in launching my coaching practice I reconnected with my love of writing. I love creating content that I know is saving someone’s life. I want to do more of it. 

What you need to know:

  • My email marketing (funnels and keep in touch) has high engagement. I get above industry average open rates and below industry standard unsubscribes because my list likes what I send them.
  • My Facebook ads always get high relevancy scores (8 and higher) and high click-throughs (average 3%, when the average is 1%)
  • My landing pages get high conversions (30% to 50%…one even got 80%!)
  • My social media posts get great engagement!

Want to know more? Schedule a half hour virtual coffee date and let’s talk about your business and your needs. I’m happy to answer ANY questions you have. 


Kansas University, Lawrence, KS
BS: Journalism, concentration in Magazine editing

Tufts University, Medford, MA
MA: Urban and Environmental Policy

HubSpot Inbound Marketing Certification

Member: Digital Marketing Lab


MarCom Creative Awards, Brochure, Platinum Medal 

MarCom Creative Awards, Writing/Other, Gold Medal

Communicator Awards Print Media Competition, writing/brochure, honorable mention 

Association Trends All Media Awards, Trade Show/Exhibit Sales Package, Gold Medal 


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