by Susan | Feb 6, 2019 | marketing for coaches
What the heck is business journaling and why do it? Why indeed. Running a business, whether you’re a coach or a massage therapists, takes so much time and energy. Why add something else to the to-do list? The answer is because business journaling helps you implement...
by Susan | Jan 19, 2019 | content marketing, marketing for coaches
What is a marketing funnel? I can not count the number of times I’ve seen that question in a group, or a client has asked me to explain it. They also want to know the marketing funnel stages and what any of it has to do with promoting a health or life coaching...
by Susan | Jan 9, 2019 | content marketing, marketing for coaches
How do I market my coaching business? Copywriting for coaches: it seems to never end! Social media, blogs, emails, videos, webinars… health and life coaches must do a ton of of writing to market their coaching business and attract clients. How do you make...
by Susan | Jan 3, 2019 | content marketing, marketing for coaches
SEO copywriting. Bleck. Those two words together make my stomach turn. I’ve been a I writer for 30 years, and have done my fare share of stuffing keywords into articles. Trust me, I know how awful it is. However, I have changed my relationship with SEO copywriting...
by Susan | Dec 19, 2018 | content marketing, marketing for coaches
This morning I got a call from a holistic health practitioner/good friend who was very upset about a project gone wrong. While she is not just starting a coaching business, she realizes there is a lot about content marketing she doesn’t know. That lack of knowledge...
