by Susan | Mar 28, 2020 | visibility
Leader. Ugh. Can I tell you how many years I resisted using that particular word to describe myself? (Hint: I’m 54 now, so it’s probably been at least 50 years. 🤣) I never wanted to lead because leaders are visible, and that makes them vulnerable. They are on... 
by Susan | Feb 18, 2020 | marketing for coaches, opinion
As I write this, I’m listening the dulcet tones of power tools and smelling cigarette smoke mixed with industrial adhesive. And I am very happy about it. For a few years, I’ve needed to replace two windows in my house, both of which had mold inside the glass. Every... 
by Susan | Jan 1, 2020 | marketing for coaches, testimonials and case studies
Creating content is one of those things you know you need to do, but… ugh. It’s stressful. It can take all your time without landing you any clients. After 30 years in the content marketing world, it’s still no surprise to me that small business owners don’t really... 
by Susan | Jul 31, 2019 | content marketing, SEO
Does writing the best blog in the world matter if nobody can find it? Creating a great piece of content is certainly an important factor in being found online. After all, that’s what keeps people hanging around. But being found is about activities that happen behind... 
by Susan | Jul 23, 2019 | networking and other marketing
Hey there, I’m taking a quick break from Kicka$$ Content Month to repost a blog my friend and marketing coach Jill Celeste wrote about the benefits of virtual networking. Why is a content marketer touting face-to-face networking? Because it’s important to build real... 