by Susan | Jun 18, 2019 | content marketing, marketing for coaches
Bear with me for this somewhat long story. Here is the punch line in case you only have ten seconds: Take time with your marketing message and know your audience. Really, really know them. It matters. Last week, my county held primaries for the board of...
by Susan | Jun 11, 2019 | content marketing, marketing for coaches
I love data because it doesn’t lie. If you want to improve content marketing efforts, look to the data. The numbers will tell you whether something is working. Do more of what is working and less of what isn’t—that’s the real way to improve your marketing skills....
by Susan | Jun 4, 2019 | General Writing, how to write
Today I want to discuss your marketing vocabulary list, specifically positive power words and power words for sales. Words are powerful. The perfect word used at the right time can incite revolutions, destroy reputations, and attract your dream clients. The words you...
by Susan | May 28, 2019 | email marketing, opinion
Do you use Canva? I do… I love it. And I love the company more after this weekend. This weekend, they had to send a difficult email telling users that their system was hacked. Never a fun message to give loyal clients (I know; I’ve done my share of communication for...
by Susan | May 21, 2019 | content marketing, email marketing
One of the most common questions I get regarding email marketing is “what do I put in a welcome email?” Sometimes that comes after the statement: “what, I need a welcome email????” Yes, you do need one. When someone gives you their email address, they are trusting you...
