by Susan | May 7, 2019 | content marketing, marketing for coaches
Content marketing authenticity is all about being you because you are ultimately what resonates with your ideal clients. Yet, every woman business owner I talk to — whether it’s a coach, and energy healer, or an IT consultant — feels like they need to change something... 
by Susan | Apr 30, 2019 | marketing for coaches, networking and other marketing
Enough with needing fresh marketing ideas. It’s time to go old school. As I was doing my second quarter content plan, which includes measuring results, I realized I need to change things up. I need to get creative. After all, figuring out how to promote yourself to... 
by Susan | Apr 23, 2019 | marketing for coaches, networking and other marketing
I am an introvert and I claim that proudly! I am also a business owner. So, if you have ever wonder whether introverts can be business owners, the answer is Yes. Yes. Yes. Do introverted business owners get to opt out of networking? No. Nope. Sorry. I wish I could say... 
by Susan | Apr 16, 2019 | content marketing, marketing for coaches
Promoting yourself is all about how well you manipulate? Gross. Is manipulating your clients really the way to promote yourself? Well, yeah. But the way I look at manipulation is probably not the way you’re thinking of it. Promoting yourself with ethical manipulation... 
by Susan | Apr 9, 2019 | content marketing, how to write, marketing for coaches
When I started writing professionally 30 years ago, the only writing tools I had were my dictionary, thesaurus, and Chicago Manual of Style… all hard cover books. Things have definitely changed, and for the better. There are hundreds of writing resources for holistic... 