by Susan | Feb 18, 2020 | marketing for coaches, opinion
As I write this, I’m listening the dulcet tones of power tools and smelling cigarette smoke mixed with industrial adhesive. And I am very happy about it. For a few years, I’ve needed to replace two windows in my house, both of which had mold inside the glass. Every... 
by Susan | Jan 1, 2020 | marketing for coaches, testimonials and case studies
Creating content is one of those things you know you need to do, but… ugh. It’s stressful. It can take all your time without landing you any clients. After 30 years in the content marketing world, it’s still no surprise to me that small business owners don’t really... 
by Susan | Jul 16, 2019 | content marketing, marketing for coaches
Action. That’s what week 3 of Kickass Content Month, your guide to creating quality content, is about. FYI: the call to action is important, but there are other things you can also do to increase engagement. This month-long focus on how to create quality content all... 
by Susan | Jun 18, 2019 | content marketing, marketing for coaches
Bear with me for this somewhat long story. Here is the punch line in case you only have ten seconds: Take time with your marketing message and know your audience. Really, really know them. It matters. Last week, my county held primaries for the board of... 
by Susan | Jun 11, 2019 | content marketing, marketing for coaches
I love data because it doesn’t lie. If you want to improve content marketing efforts, look to the data. The numbers will tell you whether something is working. Do more of what is working and less of what isn’t—that’s the real way to improve your marketing skills.... 
by Susan | May 7, 2019 | content marketing, marketing for coaches
Content marketing authenticity is all about being you because you are ultimately what resonates with your ideal clients. Yet, every woman business owner I talk to — whether it’s a coach, and energy healer, or an IT consultant — feels like they need to change something... 