5 things to do when you hire a writer

5 things to do when you hire a writer

My days are filled with meeting people and learning about what kind of marketing content they need. The meetings are interesting and I learn a lot about different coaches and what they offer. Then I start talking about the brand promise and communications goals and I...
Why You Need a Starter Website

Why You Need a Starter Website

I recently finished a website project, and I wanted to talk about why I think something like this is important for a new business. Also, I want to brag on my client because she is pretty darn awesome. First, the project: My client is a psychologist who has been in...
Why Content Marketing Matters

Why Content Marketing Matters

When I talk to people about content marketing and the need for quality content creation, they usually ask me why it matters. Here is why: Over the last few years, they way your prospects journey through the sales funnel has changed. It is no longer good enough to have...