by Susan | Jul 23, 2019 | networking and other marketing
Hey there, I’m taking a quick break from Kicka$$ Content Month to repost a blog my friend and marketing coach Jill Celeste wrote about the benefits of virtual networking. Why is a content marketer touting face-to-face networking? Because it’s important to build real... 
by Susan | Jul 16, 2019 | content marketing, marketing for coaches
Action. That’s what week 3 of Kickass Content Month, your guide to creating quality content, is about. FYI: the call to action is important, but there are other things you can also do to increase engagement. This month-long focus on how to create quality content all... 
by Susan | Jul 9, 2019 | content marketing, how to write
If you’re going to spend time writing blogs, emails, or articles, you want people to read them, right? Because, after all, you’ve poured your heart and soul into sharing your knowledge. But when it comes to online marketing, that simply isn’t enough. In the digital... 
by Susan | Jul 2, 2019 | content marketing
How do you create great content when you aren’t even sure where to begin? I believe the place to start is to understand what quality content means. That may sound obvious, but I see many business owners skip that step and just start CREATING without stepping back to... 
by Susan | Jun 18, 2019 | content marketing, marketing for coaches
Bear with me for this somewhat long story. Here is the punch line in case you only have ten seconds: Take time with your marketing message and know your audience. Really, really know them. It matters. Last week, my county held primaries for the board of... 