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Data Nerds 🤓 3 Ways to Improve Your Content Marketing

Data Nerds 🤓 3 Ways to Improve Your Content Marketing

by Susan | Jun 11, 2019 | content marketing, marketing for coaches

I love data because it doesn’t lie. If you want to improve content marketing efforts, look to the data. The numbers will tell you whether something is working. Do more of what is working and less of what isn’t—that’s the real way to improve your marketing skills....
How to write a welcome email your people will LOVE

How to write a welcome email your people will LOVE

by Susan | May 21, 2019 | content marketing, email marketing

One of the most common questions I get regarding email marketing is “what do I put in a welcome email?” Sometimes that comes after the statement: “what, I need a welcome email????” Yes, you do need one. When someone gives you their email address, they are trusting you...
Beyond the subject line… how to get people to open your emails

Beyond the subject line… how to get people to open your emails

by Susan | May 14, 2019 | content marketing, email marketing

Subject line, subject line, subject line. Pretty much every email marketing person will tell you that your email subject lines need to ROCK if you want people to open your messages. This is true (I even created a download with 52 kickass subject lines). My question to...
Content Marketing Authenticity: The power of YOU

Content Marketing Authenticity: The power of YOU

by Susan | May 7, 2019 | content marketing, marketing for coaches

Content marketing authenticity is all about being you because you are ultimately what resonates with your ideal clients. Yet, every woman business owner I talk to — whether it’s a coach, and energy healer, or an IT consultant — feels like they need to change something...
Promoting yourself is all about how well you manipulate

Promoting yourself is all about how well you manipulate

by Susan | Apr 16, 2019 | content marketing, marketing for coaches

Promoting yourself is all about how well you manipulate? Gross. Is manipulating your clients really the way to promote yourself? Well, yeah. But the way I look at manipulation is probably not the way you’re thinking of it. Promoting yourself with ethical manipulation...
10 writing resources that save time and energy ❣

10 writing resources that save time and energy ❣

by Susan | Apr 9, 2019 | content marketing, how to write, marketing for coaches

When I started writing professionally 30 years ago, the only writing tools I had were my dictionary, thesaurus, and Chicago Manual of Style… all hard cover books. Things have definitely changed, and for the better. There are hundreds of writing resources for holistic...
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