by Susan | Jun 11, 2019 | content marketing, marketing for coaches
I love data because it doesn’t lie. If you want to improve content marketing efforts, look to the data. The numbers will tell you whether something is working. Do more of what is working and less of what isn’t—that’s the real way to improve your marketing skills.... 
by Susan | May 21, 2019 | content marketing, email marketing
One of the most common questions I get regarding email marketing is “what do I put in a welcome email?” Sometimes that comes after the statement: “what, I need a welcome email????” Yes, you do need one. When someone gives you their email address, they are trusting you... 
by Susan | May 14, 2019 | content marketing, email marketing
Subject line, subject line, subject line. Pretty much every email marketing person will tell you that your email subject lines need to ROCK if you want people to open your messages. This is true (I even created a download with 52 kickass subject lines). My question to... 
by Susan | May 7, 2019 | content marketing, marketing for coaches
Content marketing authenticity is all about being you because you are ultimately what resonates with your ideal clients. Yet, every woman business owner I talk to — whether it’s a coach, and energy healer, or an IT consultant — feels like they need to change something... 
by Susan | Apr 16, 2019 | content marketing, marketing for coaches
Promoting yourself is all about how well you manipulate? Gross. Is manipulating your clients really the way to promote yourself? Well, yeah. But the way I look at manipulation is probably not the way you’re thinking of it. Promoting yourself with ethical manipulation... 
by Susan | Apr 9, 2019 | content marketing, how to write, marketing for coaches
When I started writing professionally 30 years ago, the only writing tools I had were my dictionary, thesaurus, and Chicago Manual of Style… all hard cover books. Things have definitely changed, and for the better. There are hundreds of writing resources for holistic... 