by Susan | May 28, 2019 | email marketing, opinion
Do you use Canva? I do… I love it. And I love the company more after this weekend. This weekend, they had to send a difficult email telling users that their system was hacked. Never a fun message to give loyal clients (I know; I’ve done my share of communication for... 
by Susan | May 21, 2019 | content marketing, email marketing
One of the most common questions I get regarding email marketing is “what do I put in a welcome email?” Sometimes that comes after the statement: “what, I need a welcome email????” Yes, you do need one. When someone gives you their email address, they are trusting you... 
by Susan | May 14, 2019 | content marketing, email marketing
Subject line, subject line, subject line. Pretty much every email marketing person will tell you that your email subject lines need to ROCK if you want people to open your messages. This is true (I even created a download with 52 kickass subject lines). My question to... 
by Susan | Mar 12, 2019 | email marketing, General Writing
What is email marketing and how does it work? “Email consistently and undisputedly provides the biggest returns in digital marketing.” Chad S. White, Director of Research at Litmus and author of Email Marketing Rules. When White talks about returns, what... 