by Susan | Jun 4, 2019 | General Writing, how to write
Today I want to discuss your marketing vocabulary list, specifically positive power words and power words for sales. Words are powerful. The perfect word used at the right time can incite revolutions, destroy reputations, and attract your dream clients. The words you... 
by Susan | Mar 12, 2019 | email marketing, General Writing
What is email marketing and how does it work? “Email consistently and undisputedly provides the biggest returns in digital marketing.” Chad S. White, Director of Research at Litmus and author of Email Marketing Rules. When White talks about returns, what... 
by Susan | Feb 26, 2019 | General Writing, how to write
The other day I was chatting with a coach friend about writing and marketing. She was curious whether she could recycle old content, specifically articles she wrote a few years ago. All the information is relevant, and she wondered if she could just freshen it up and... 